Monday, May 21, 2012

Internet Money Systems Marketing Forums

IMS.com is pleased to announce the opening of the IMS Internet Marketing Forums!

I haven’t really had a chance to post over here as often as I would have liked since the launch of the site back in March of 2009. As a matter of fact I have had a time trying to keep this thing Online. The site itself has been through a couple of revisions, the last being January of 2011. It has been Offline since that time. Reason being …….. I wanted this thing right.

Internet Money Systems.com is part of “The Bloggers Market Group”. Finding a place for this piece to fall into has not been easy. What I’m looking for here is to place a sequence of Blogs and Websites together that form a harmony for the Internet Marketer as well as the Blogger. Try as I might, I really got into trouble trying to place all the pieces into one Website. I had to make a change.

With that change I wanted power. I wanted power to be present in all the pieces of the puzzle. I’m closing fast on this goal. As I started down the road toward integration of IMS, I felt that to truly address the needs of the Internet Marketer, I was going to need something with a little bit more industrial strength than a Blogging Platform or CMS ……… as cool as WordPress is, it just does not take me where I want to go here.

My greatest concern is organization. It is tough to make a solid Internet Marketing “Mind-Map” for lack of a better term, within the constraints of WordPress, either for the beginner or the seasoned professional Internet Marketer.

IMS Internet Marketing Forums provide that critical link. It is a subscription based forum. The present cost is $239.40 for the year which works out to $19.95 a month. We feel that to have any kind of a real impact on those that join, a year’s subscription was warranted. If you are a beginner, you are in for a treat. No information overload here, just quality information!

We look forward to seeing our new members.   Here is your subscription link!

Frank Kern King Of I.M.

Frank Kern As Seen On His New Blog

I thought I would take this “first post of the year” opportunity to start things off with a bang …….. sorta. While we all were quietly spending time with our family over the Christmas Holidays’, Frank Kern was busy plotting to take over the Inter-Web!

Awakened the first of the year by a quite sentential within my E-Mail Damon, I dutifully opened, read, and proceeded to follow the yellow brick link back to Frank Kern’s latest video.

Frank’s Video opens with him seated in the Oval Office of the Internet. It is anyone’s guess how he was able to obtain the keys of such a prestigious Office. I was soon to learn that Frank was about to give the annual “Stage Of The Internet Address”.

He starts by reviewing the past year of goals, dreams and economic mishaps. Stating that his position on the economy is that it is “Elective” ( Yeah, I elect not to get caught in the gears of the machine ). He’s not really flippant about it, but at the same time “Elective” is hardly the word for the present state of the world financial condition.

He goes on to state that money has not left us, it has just been transferred for “Group A” to “Group B” ( I think what you mean there Frank, is that the money has gone from the States to the Chinese, which equates to us being on the short end of the stick ). So much for the state of the Economy.

Frank’s approach for the year is that anyone involved in Internet Marketing should be focused on building quality leads as a business model to work from rather than just launching product after product through affiliates or like he has become known for, Joint Partnerships.

He states that measurable goals are very important ( tell me, I was 18 months before I could even see through the smoke and mirrors of the stats). His personal philosophy is to sell to “People who got Money” It would seem that most Internet Marketeers focus on selling at a low, low, low price to “people who ain’t got no money” You have to sell to people who got money! Only problem with that is that’s my market; “people who ain’t got no money that want to make money Blogging!” Anyway, if they got money, they ain’t going to be buying from me. Hey …. maybe I’m on to something here!

Frank’s philosophy is “What can we sell to people with money, at a premium price that will be of greater value to them than the money they payed us”. OK, I’ll buy that. And it certainly calls for some thought and study.

Frank calls on the 80 / 20 rule or what he calls Occam’s razor (sic) that states that 80 percent of the people control 20 percent of the wealth. Yeah … well ……. we get the point Frank. However, Occam’s razor is not about the 80 / 20 rule. Occam’s razor is a principle which generally recommends selecting the competing hypothesis that makes the fewest new assumptions, when the hypotheses are equal in other respects. For instance, they must both sufficiently explain available data in the first place. The principle is often incorrectly summarized as “the simplest explanation is more likely the correct one”. This summary is misleading, however, since the principle is actually focused on shifting the burden of proof in discussions. That is, the Razor is a principle that suggests we should tend towards simpler theories (see justifications section below) until we can trade some simplicity for increased explanatory power. Contrary to the popular summary, the simplest available theory is often a less accurate explanation. Philosophers also add that the exact meaning of “simplest” can be nuanced in the first place.

OK ….. check out the big brain on Jeffrey!!! I “ain’t” through yet! The 80 / 20 rule that Frank makes mention of above is known as “Pareto’s Principle”. In 1906, Italian economist Vilfredo Pareto created a mathematical formula to describe the unequal distribution of wealth in his country, observing that twenty percent of the people owned eighty percent of the wealth. In the late 1940s, Dr. Joseph M. Juran inaccurately attributed the 80/20 Rule to Pareto, calling it Pareto’s Principle. While it may be misnamed, Pareto’s Principle or Pareto’s Law as it is sometimes called, can be a very effective tool to help you manage effectively. The 80/20 Rule means that in anything a few (20 percent) are vital and many(80 percent) are trivial. In Pareto’s case it meant 20 percent of the people owned 80 percent of the wealth. It has also been identified that 20 percent of the defects cause 80 percent of the problems. Project Managers know that 20 percent of the work (the first 10 percent and the last 10 percent) consume 80 percent of your time and resources. You can apply the 80/20 Rule to almost anything, from the science of management to the physical world.
You know 20 percent of your stock takes up 80 percent of your warehouse space and that 80 percent of your stock comes from 20 percent of your suppliers. Also 80 percent of your sales will come from 20 percent of your sales staff. 20 percent of your staff will cause 80 percent of your problems, but another 20 percent of your staff will provide 80 percent of your production. It works both ways. Hey ………. I’m just sayin’

OK …….. so much for “Frank For President”!!! ( Frank by his own admission states that “he just writes Ads”) Obviously does it pretty well don’t you think?s

Frank’s take on all this is that you should focus on the 20%. A good example of this is the people that fly privately. They could take a commercial flight but they choice to go privately, both flights wind-up in the same place. He’s right about one thing, people will pay premium prices in every market.

He also suggests that you not sell them a ton of stuff. Make it straight forward. Show them what to do and how to do it as quickly as possible there-by moving them to action quicker. There-in lay the magic of his video!

Lastly he makes mention that you will capture more leads with honey then ……. well …… I’m waxing philosophically here, but by using hope and love you will attract more customers. ( Sweet of you to mention it Frank, but I’m afraid it’s going to take more than that to capture quality leads. )

I really like Frank, he’s got a very affable style about him. And I don’t think anyone will argue that he is the King of Internet Marketing or at least one of them. But as far as being President, ….. well “Let me hollar at ya” Frank. I’m not really interested in “Farm Boy Makes It To Beverly Hills“. If it’s just the same to you Frank, I’m moving to “Farmville“.   :roll:

Blogging In 2011

As I am a Blogger ……… 18 and counting, I thought I would go into a little about the opportunities for the coming year. As far as income goes, Blogging is a tough road to hoe. For a start at Internet Marketing, you really can’t do any better. As far as communicating with the masses, Blogging is the ticket!

As far as income goes, Blogging can be profitable, however you need a ton of capital of a lot of patience. No longer can Bloggers count on Adsense for a living. Now referred to as “Bloggers Welfare”; Only those who have established their Blogs over the last decade can count on any type of a residual income for Adsense.

With 130 Million Blogs (source: Number Of.net) and counting as of this writing. Six Million added last year alone. Technorati has a directory of 1,250,561 Blogs indexed. Breaking into the Blogging business can be a challenge. First you need a subject, second you need readers, third you need “MONEY”.

To gain traction in the Internet Market today, there is really no better way than the Blog. But to quote Mick Dundee of Crocodile Dundee fame when asked if he had a political opinion by a reporter. He quiped “Out here …… whose going to hear it ?” You really are just a voice in the wilderness until you can establish yourself or have tons of cash to get your name out there.

It takes time of course. Anything worth doing does. How much time you ask? Well, …. if your are talking money and politics, sit back and get conformable. If your talking gossip about 10 days. However, profiting from your brainchild is the real challenge.

2011 Best Income Opps

Hello Everyone and Happy New Year! I hope that you find prosperity in the coming year. For those of you that have been wondering where I have been …….. well trying to figure out where to go next. Like most folks in Internet Marketing, things are taken at a step at a time.

The realty of course, is that I have had a terrible database problem with most of my Blogs and I have just had to put off posting until I could set aside a block of time to work on them . Oddly, Internet Money Systems was not one of them, however when I had finished the build over here …….. I didn’t like it. I could see that I was going to need a great deal of time to work out the details on this site …….. as well as figure out which direction I wanted to take it.

Well, here I am! And to start the New Year as well as the New Look off, I thought I would focus on the top income opportunities for 2011 in Online Commerce.

So what follow is a quick list of what I consider no brainers. I actually start with the easier and then go from there. In the coming posts I will give more detail as well as resources for you to work with.

  • Blogging
  • Affiliate Marketing
  • Bum Marketing
  • Stand-Alone Products
  • Advertising Websites
  • Online Commerce
  • Writing For Bucks
  • Computer Services

Info Marketing Rocks!

Information marketing is incredibly powerful, and there are many reasons for this. If I had to choose a single business model to focus on, and I was forced to drop all other aspects of my business, I would stick to information marketing.

Here’s why information marketing rocks!

1. The profit margins are incredible! There is no other business on earth where you can create a product and sell it over and over again with no additional costs for production and raw materials. Once you’ve made back your initial costs for creating the product, the rest is almost pure profit!

2. Creating information products is so much simpler than creating physical products. You don’t have to buy supplies and raw materials. You don’t have to build factories. You don’t have to hire employees to work in your factory. In fact, if you have the skills, you can create every product yourself!

3. There’s no inventory or shipping. You don’t have to stock shelves with merchandise. You can’t “run out” of an information product, unless you purposely limit sales, and you can’t have the item lost by the shipping company. Sure, you may have to deal with people who don’t know how to download the product, or other minor issues, but it doesn’t cost you anything but time to send the buyer another download link.

4. You can have hundreds of products of your own very quickly. In physical products, creating hundreds of product lines would probably take you many years to accomplish. Online, you could have hundreds of products just by hiring writers and designers to create the products for you.

I feel that information marketing is simply the easiest and best business to get started in. Even if you have no experience at all, you can outsource every single step. You can have a business up and running in days, and it costs almost nothing to get started. What can beat that?

Create Information Products

Creating digital products is time-consuming. The average ebook may take anywhere from 8 to 100 hours to write, depending on the length, complexity, and speed of the writer. But there are ways you can speed this process up, and even create an info product in an hour or two!

1. Dragon Naturally Speaking

Dragon Naturally Speaking is a software program that lets you speak words instead of typing them. Most people speak far faster than they type, so you can save a lot of time by using this software! Some people double or even triple their product creation speed with this tool.

2. Interviews

Interviewing people via telephone or Skype is a super way to create a product. Find an expert in your niche, ask them for an interview, and create an audio product. You can have this product transcribed relatively cheaply, which means you will have both audio and a written product to sell. A one hour interview with an expert could be sold for a great deal of money if the information is good!

3. Videos

Creating a video can take a lot less time than creating a written product. Let’s say you want to show someone how to create a Squidoo lens. You could create an entire video showing the process from start to finish in the time it takes you to create the lens. This might be an hour, for example. But it would probably take you at least 20 pages to explain the process in writing, not to mention the necessity of creating screenshots to show people what you’ve done. A written product might take 3-4 hours. By creating a video, you could accomplish the same thing in 1/4 the time! Plus, video products usually sell for a lot more than an ebook because the perceived value is greater!

Remember to get creative. You might think of some new ways to shave time off of your product creation, and you might find that your products sell even better when delivered in a new format.

5 Steps to More Blog Traffic

The biggest question people have about blogging seems to be, “How can I get more traffic to my blog?”

Getting traffic to a website or blog is no easy thing to do. There are millions and millions of websites and blogs on the internet, and you’re probably competing with thousands, of not millions of sites in your niche. Why would a visitor come to your blog instead of one of those other sites or blogs?

Well, it’s all about saturation and visibility. You need to make sure that no matter where a visitor goes on the internet, they’re almost assured of running into a link to your blog. If they visit another blog in your niche, they should be able to find a link to you from it! It’s a lot of work, but it can pay of big time!

So let’s look at the ways you can get more visibility and saturation:

1. Comment on other blogs. You should comment on as many blogs as you can in your niche, but be sure to leave quality comments! Don’t just stop by and say, “Nice post.” Tell them WHY you like the post, or comment on what you DON’T like about it. Just make sure you contribute something to the conversation. Leave your link in the URL field, but do NOT put it in the comment itself!

2. Use social bookmarking. Bookmark posts on your own blog, and encourage readers to do the same. Use social bookmarking plugins to encourage readers to bookmark posts, and to make it easier for them to do so.

3. Write guest posts for other blogs in your niche. Ask other bloggers if you can author guest posts for them for free in exchange for a link back to your site. Many bloggers would be thrilled to get high-quality content for their blog for free, so it doesn’t hurt to ask.

4. Write articles and post them to article directories. This gets you valuable backlinks to help improve your SEO, but can also drive traffic straight to your blog.

5. Take the time to do proper SEO. Keyword research is crucial, so be sure every post you make contains keywords that could attract search engine traffic. Use SEO plugins to make sure you get the most search engine traffic possible.

Anything you can do to get more links to your blog is great. Spend a few minutes each day looking for new ways to get links back to your blog. The more saturated the ‘net is with links to your blog, the more traffic you will end up getting.

5 Vital WordPress Plugins

There are thousands of plugins available for WordPress, and many of them can be very useful. It can be tempting to add dozens to a single blog, but this can be time consuming, and isn’t really necessary. I don’t recommend adding more than a handful of plugins to each blog, because you’ll have more to update and keep track of.

So let’s look at the 5 WordPress plugins you should absolutely be using on every blog you create!

1. Platinum SEO Pack

The Platinum SEO Pack is an update version of the old All-in-One SEO Pack. It takes things one step further by automatically doing a 301 redirect any time the permalink of a page changes, so you don’t lose any PageRank or SE listings. If you only add ONE plugin, this is the one!

2. Google XML Sitemaps Plugin

A sitemap is very important on any site, but especially on larger sites. It helps Google (and other search engines) find all of the pages on your site. This plugin helps you automatically generate a sitemap, which you should then submit to Google Webmaster Tools.

3. What Would Seth Godin Do?

This plugin will remind visitors to subscribe to your RSS feed a certain number of times. It may alert them only the first time they visit, or you could set a specific number of visits, or you could set it to display all the time. It puts the reminder at the top or bottom of each post, as you specify.

4. Brian’s Threaded Comments

Comments are the lifeblood of a blog. You should always encourage readers to leave their comments, and this will allow you to easily respond to specific comments. It will turn your comments into a type of forum thread. It’s very crucial for building a community on your blog.

5. Subscribe to Comments

Repeat visitors are also very important for blogs. When users subscribe to comments, they can be notified if someone responds to a comment they made on your blog. This can make visitors come back weeks or even months later when someone responds and digs up an old conversation! This is a super way to encourage repeat visitors.

Overall, you want plugins that bring in traffic. Each of these plugins focuses on bringing in new or repeat traffic, and encouraging visitors to return again and again. Other plugins may be fun or cute, but make sure you have these important plugins in place first!

ClickBank Product Owner Tips

ClickBank product ownership is one of the most lucrative things a beginner can do to make money online. But there are hundreds, perhaps thousands of ClickBank product owners who aren’t making any money with their products. They probably have no clue why they aren’t making any money, but some of the reasons are pretty obvious.

We’re going to look at some ways you can make more money as a ClickBank owner, so you won’t have to be one of those people who puts up a product and makes no money. Your time is worth more than that!

1. Provide Affiliate Support

One of the most vital parts of a ClickBank business is providing support for your affiliates. You need to give affiliates a clear and easy way to contact you if they have questions or need additional help.

Yes, you will have people spamming you, asking for joint ventures, and sending you other mail that isn’t important. But supporting your affiliates is so important, that you should let people contact you, anyway.

2. Don’t Require Affiliate Email Signup

So many ClickBank publishers require affiliates to enter their name and email address just to get promotional material, and that is probably costing them dozens of affiliates. Only the most well-known and successful product owners can get away with this. Unless you are extremely well known, don’t do this!

3. Test Product Conversions

Nothing makes an affiliate more angry than sending hundreds, even thousands of hits to a product and getting no sales. While there is obviously no way to guarantee conversions, you should test your copy very well and tweak it for maximum conversions. If the product doesn’t convert, any affiliates you do attract will soon leave.

4. Make Your Site Attractive

The design of your page is very important to affiliates. While it may or may not make a difference to conversions, the design is crucial in the eyes of most affiliates. Affiliates are far more discerning than standard visitors, and they expect a nice-looking sales page.

Choosing Blog Topics

Choosing something to blog about is one of the most difficult parts of blogging for many bloggers. Almost everyone experiences “writer’s block” from time to time, but when you need to be blogging regularly, this is tough.

There are a few methods I use to break through these blocks. I need to find inspiration, so that’s what I do. I go looking for inspiration in a few different places.

Ezine Articles

My first stop is always Ezine Articles. With thousands and thousands of articles, there are plenty of topics to choose from. I don’t copy the articles there, I just use them for ideas about topics. Once I’ve chosen a topic, I write each article from scratch.

Google Alerts

Each day, Google sends me alerts with the latest news and blog posts about the topic I choose. This is incredibly helpful, and best of all, it’s free!

Other Blogs

The most obvious choice for getting ideas would, of course, be other blogs in the niche. Almost any niche you can think of has dozens of blogs available, and most of them have dozens, hundreds, or even thousands of posts to inspire you.

News Websites

If you’re in a major niche, the various news websites should also provide you with some inspiration. If you’ve written about nearly everything you can think of, sometimes breaking news will inspire you. In fact, sometimes a news story that isn’t even related directly to your niche will give you inspiration.

Inspiration is all around you. You just have to look for it. If you take the time to look for the inspiration, you can break through these blocks and think of topics to write about. Just don’t give up. One of the most important secrets to making money blogging is to keep posting regularly. If you don’t, your rankings could slip, your readers could stop coming back, and your traffic could fall. Just keep blogging regularly and you will succeed.