In article marketing, your article title is perhaps the most important component. Your article title is similar to the headline of a sales page. If the title is poorly written, you’re not going to get the results you’re hoping for.
The article title serves three main purposes:
- To let people know what the article is about.
- To attract people to click on it and read the article.
- To attract search engine traffic.
Let’s look at the ways you can make sure your article titles accomplish all three of these goals effectively.
First, your article title needs to be informative. This is the easiest part to accomplish, because you just need to make sure the title accurately describes the content of the article.
Next, you need to make sure people are going to read the article. If you have a boring article title, people aren’t going to be interested in reading it. For example, if I had just called this particular blog post “Article Titles”, it wouldn’t have received much attention. But by adding an action word (writing) and a descriptive word (effective), I’ve made the post seem more interesting.
Finally, you need to attract search engines. That means you need to have keywords in your title. The title will typically also be in the HTML title tag, which search engines give tremendous weight to. So you need to be sure the title contains keywords that are searched for fairly often. You can use your favorite keyword program to find these keywords. Be sure to look for keyword phrases that receive at least a few dozen searches per day, otherwise you’re probably not going to get enough traffic to make the article earn its keep, so to speak.
Adding numbers to the title can also attract more traffic. People are attracted to numbers, and they also like quick solutions. So try article titles like:
5 Quick Deer Hunting Tips
10 Ways to Make More Money
7 Killer Tips for Quitting Smoking
Just be sure to have the exact number of tips you mentioned in the article, and number them. Ezine Articles doesn’t like to accept these number tip articles if the tips aren’t numbered correctly, and other article directories may feel the same way.
